What you should know about Amazon PPC service

What you should know about Amazon PPC service

Weather you are new to Amazon marketplace or you are selling your products there for some time, you should definitely consider boosting your sales using Amazon PPC services .

 

One of the most common ways to advertise on Amazon is via Seller Central advertising platform. If you had any previous experience with Google Adwords or Bing Ads, you might find that Seller Central is pretty similar, although it has some differences.

 

seller-central-platform

Choosing the right type of campaign

 

In Amazon Seller Central you can structure your account in many different ways using campaigns. There is two different types of campaigns that you can choose from – Auto and Manual campaigns. Both types of campaigns can consist of many different ad groups, but the main difference is targeting method.

 

When you go for Auto campaigns you simply select product you wish to advertise and let Amazon choose the right audience for you. If you are novice at this, we recommend you to start advertising  by picking Auto campaigns. You can optimize your expenditure by adding negative keywords to these campaigns. That way you narrow down your search funnel so only the right customers see your ads.

 

On the other hand, if you have some previous knowledge and experience when it comes to PPC advertising, choosing Manual campaign is only natural. This type of the campaign lets you target customers using clearly specified keywords. It’s a bit complex, but gives you the ability to target specific search queries, that will trigger your ads. When talking about keywords, there is five different keyword groups: broad, phrase, exact, negative phrase and negative exact.

 

Checking your campaign results

 

Be patient after setting up your first PPC advertising campaign, because it takes up to 72 hours for the Amazon PPC platform to get all the information. That is why there is a great chance that you won’t see any analytics information or information about sales for two to three days after setting up your campaign.

 

Why is Amazon PPC important?

 

If you are striving to become a successful Amazon seller, think about investing some time and money into creating PPC campaign. Because if  your PPC campaigns are set correctly they can help you boost sales, improve visibility of your products and most importantly increase your ROI and profit.

 

We hope this information was useful and it will help you start promoting!

 

But, if you have any questions or concerns and would like to let professionals do the work for you, don’t hesitate to contact us.