The Amazon Attribution Beta Program

Amazon Attribution Beta is a measurement solution that provides brands that sell on Amazon with sales impact analysis across media channels off Amazon. It was launched in 2018 and since then is helping brands unify their cross-channel measure. Brands can now measure the impact of display, search, and video channels based on how consumers discover, […]

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Top Ten Amazon Sponsored Ads Mistakes to Avoid

      1.  Bad account structure   People often think that one doesn’t need a brand campaign with the brand name, because nobody knows about it, but that’s a mistake. Even though an account probably won’t get any traction or any sales from that campaign at the very start, brand awareness will increase, and […]

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