product and category targeting

Product and category targeting on Amazon

Amazon sponsored ads give you lots of targeting options so you can reach searchers and convert them into customers. Choosing the right targeting option will help you achieve your campaign goals.  So here are the few things you should know about product and category targeting on Amazon.  PPC advertising is evolving every day so are […]

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Amazon advertising trends in 2020

It is the end of Q2 od 2020 and some trends in the digital advertising world have already kicked in. Since this e-commerce platform is rising to be the brightest star in this world, we did a short overview of the current Amazon advertising trends in 2020 and also the upcoming ones.  Which Amazon advertising […]

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how coronavirus affected the amazon marketplace

How coronavirus affected the Amazon marketplace?

Coronavirus affected the Amazon marketplace big time. The global virus pandemic forced the world to adapt to it, thus Amazon as a global e-commerce company also encountered problems in daily operations and execution. This situation made sellers act fast and adapt to changes.  Many Amazon retailers had to change their strategies. As the percentage of […]

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Google and Amazon

The battle of giants – Google Ads vs. Amazon Ads

In the world of digital advertising, Google and Amazon are like yin and yang. Even though they are similar, there are also a lot of differences which make them the biggest competitors in the advertising world.  Quick overview Since 2012, when Amazon released its advertising platform, it has a growing conversion rate which is sometimes […]

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Expanding your e-commerce business into Europe

Europe represents a huge opportunity for expanding your e-commerce business and maximizing your income streams on a global scale. The online retail sector is the main driver of growth in the European retail sector. Growth is constantly increasing by 12% annually. The UK, Germany, France, Italy and Spain are the largest online markets in Europe. […]

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The Amazon Attribution Beta Program

Amazon Attribution Beta is a measurement solution that provides brands that sell on Amazon with sales impact analysis across media channels off Amazon. It was launched in 2018 and since then is helping brands unify their cross-channel measure. Brands can now measure the impact of display, search, and video channels based on how consumers discover, […]

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