There are three differentAmazon keyword match typesat your disposal forSponsored ProductsandSponsored Brandscampaigns. They areExact,Phrase, andBroad. These match types allow you to fine-tune which customer search queries can trigger your ads. In the following paragraphs, we’ll explain to you each match type and its function.
Unless you’ve been living under a rock for the past few years, you’ve probably heard about TikTok, the trendy social media platform. If you’re a seller who wants to promote its products on the fastest growing social network and get more brand exposure, then TikTok ads are the best starting point!
The starting point to a successful and profitable 2021 is to understand Google Ads in depth. Thanks to Google Analytics and an advanced machine learning system, you’ll be able to observe your metrics and keep track of your customer’s journey across various devices and platforms. Be ready to act fast and deliver the right message to the right person at the right time.
Having a PPC agency to handle advertising for your business has become crucial in the past years. The only way to keep ahead of your growing competition on Amazon and Google is to use advanced PPC strategies, which isn’t a simple task. So the best thing a seller can do is find a dedicated agency that has mastered PPC advertising while following the latest advertising trends.
In ourGoogle Adsguide, you’ll learn why Google Ads presents a powerful online advertising tool that allows businesses to promote their products and services on Google Search, YouTube, Maps, and other websites.
Keyword harvesting on Amazon refers to transferring converting search terms or ASINs from one ad group or campaign to another (positive harvesting) or excluding unprofitable search terms or ASINs by putting them to the negative exact or negative phrase in campaigns in which they are targeted (negative harvesting).
Ad Spend strategiesare a big part of an advertising plan for any business aiming to grab customers’ attention and keep up with the growing competition on Amazon. It shouldn’t surprise you thatAmazonhas the biggest Ad Spend budget. The company has spent around $13 billion on advertising in 2020, and the predictions for 2021 estimate a $17 billion budget for ads.
Whether you’re new to this or if you’re familiar with bids for Amazon Ads, our detailed analysis will help you raise your advertising game on Amazon. We have created this guideline with usefultips and tricks based on our team’s vast experience with Amazon Ads and according to their best practices. Take a look!
Before you start working on a video campaign for your product, you should know that Sponsored Brands Videos and Amazon OTT Video Adsare NOT the same. Since Sponsored Brands Videos is a relatively new feature, there is a bit of confusion going on.
