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Advertising on TikTok is a one-of-a-kind way to engage with potential customers, share mutual interests, and have them fall in love with your business, thanks to your creatives. Let’s show you one of the strategies you can use to sell on TikTok. 

Besides an attacking strategy, a defense strategy is also fundamental. On Amazon, you want to protect your brand and product pages from competitors as much as possible to achieve maximum brand visibility. Keep reading to learn about the benefits of a solid defense strategy and how ASIN defense campaigns can help you achieve your goals.  

Before we explain how you can define your audience in Google Ads, it’s important to know where you can find it. You can find your audience if you log into your Google Ads account and go to the Audience Manager in your shared library. That is where Google collects the data about your audience.

For now, there are four Google networks where it’s possible to use audience—Search, Display, YouTube, and Gmail.

According to Google, “Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. You can select from a wide range of categories, such as fans of sport and travel, people shopping for cars, or specific people that have visited your site.”

Advertising on TikTok is an excellent way to get closer to your audience and present your brand in creative and innovative ways. Due to the TikTok app’s great popularity and over one billion monthly active users, it has never been easier for brands to reach so many people. 

TikTok Ads gives you various targeting options so you can target the exact demographic you want to see your ads. During the ad group creation procedure, you can choose your targeting audience on TikTok.  

If you haven’t started advertising on this platform, now is the time!

But it can be very time-consuming. While bulk operations might not be very user-friendly, they certainly save you time! 

To make the Campaign Manager easier to use and more efficient, Amazon has introduced the Bulk operation for Sponsored Products and Sponsored Brands campaigns. Recently, the company improved it by adding bulk support for Sponsored Display campaigns and more features and functions to maximize time-saving and efficiency.  

Managing your Ad account on Amazon and having total control of your ads is crucial to succeeding as a business on Amazon. Without Amazon Ads, your chances of growth, profitability, and reaching every seller’s dream are meager, as the odds are not in your favor. 

Why’s that? Because of many products’ varieties, new competitors keep on appearing daily. We must not forget sellers that already have a sizable community and constantly expand on the Amazon platform. You can admit that the struggle to keep up with the competition is significant and tangible. 

Most of your competitors are running campaigns and ads as well as you, but are yours profitable? Are you following your targeted ACoS? What are your monthly Amazon PPC costs? Do you know how to reduce them and where to invest more? These questions need to be answered to improve your account and keep your profits at a desired level. 

Over two billion people visit the Amazon website every month. Some of them browse, search for info, compare products, and read product reviews, but most are there to buy. According to statistics, Amazon ships over 66,000 orders per hour. Many of those finished orders on Amazon are the product of a simple search result.

Are these facts enough to make you think more about how much time you spend writing an Amazon product description?

TikTok LIVE is the place to be for real-time fun, expression, and creativity. On LIVE, you'll discover surprising connections and limitless creative opportunities. It's great for creators on TikTok because it's where they can be themselves.  

Filters, effects, and camera control are all available, just as in ordinary TikTok videos. However, there are no restrictions on the amount of time you can record when you use TikTok LIVE. 

To have a successful Google Ads advertising strategy and achieve the best possible results, you need to create conditions that allow you to use its full potential. 

You want to have lower advertising costs, and if properly used, certain tools can help reduce your CPC. Below are some of the most important criteria that Google considers during positioning and pricing your ads. Plus, some free tools you can use to check your website’s performance. 

Keep reading to learn more about them and get a step-by-step guide to start with Google Ads advertising.

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos on any topic. Since its launch, the TikTok social media platform hasn’t stopped growing. 

It stands out from other platforms by its unique way of showing fun and entertaining content, and it was recently announced that TikTok was the top app by worldwide downloads in Q1, 2022. In the first quarter of 2021, it had 3.5 billion all-time downloads (Tech Crunch). Since the beginning of 2022, there have been over 175 million TikTok app downloads.  

Are you familiar with Amazon DSP advertising and reasons to use it for your business? The Amazon platform and marketplaces continuously expand and bring new products, sellers, and users. Therefore, it is becoming more and more difficult for brands to stand out. So, what is the solution? 

The Amazon Demand-Side Platform (also known as Amazon DSP) allows you to create more brand awareness and visibility on and off Amazon. There are countless metrics that will approximate and explain every campaign released right through the Amazon DSP platform, but the ones that stand out are the Amazon DSP Total Conversion Metrics.