News

To understand the psychology behind TikTok advertising, let’s take a deeper look at what type of video content dominates TikTok. Since the app’s release, its influence on audiences, Generation Z in particular, is considerable. This popular social media platform gives video content creators a place to share engaging videos, with some of them becoming viral, thanks to people's reactions and interactions. 

An Amazon PPC strategy is crucial for profitable selling on the highly competitive Amazon platform. If you’ve ever asked yourself how to sell on A...

To be the number one on Amazon in a particular product category is a big goal of every Amazon seller. According to the industry forecasts, the number of Amazon Prime members in the United States will exceed 150 million in 2022.

Choosing the right eCommerce marketing strategy is one of the top priorities if you own an eCommerce business or manage the marketing for one. People use different approaches, and basically, someone's creativity is the limit. Read on as we cover various marketing options that people can select depending on the current stage of business. 

A profitable Amazon marketing strategy includes focusing on several key factors: the product and ad budget, brand’s goals, competitors on Amazon, and online customers. As the COVID-19 pandemic continues, so do its effects on the eCommerce industry.

  Is Amazon PPC a part of your online marketing strategy? Many brands use Pay Per Click (PPC) advertising to find their audience. It’s an affordab...

Google Ads is one of the most “user-friendly” platforms! It has many automated, smart options, so basically, even people with no experience can use it. But, yet again, there are many enhanced options that many people don’t quite understand, so they either leave them as default or completely ignore them. In this blog, we’ll go over some crucial optimization steps you should consider on your Google Ads Account.

Setting the right Google Ads bidding strategies for your ads means the difference between losing the money for a few clicks and earning a great deal of income. With other well-optimized parameters (e.g., quality score), various Google Ads bidding strategies can bring you better performance with lower costs.

Amazon DSP (Demand Side Platform) is often used as an advertising platform that allows Amazon sellers to break the boundaries by reaching exclusive audiences off Amazon, with ads on many ad placements. Even if you aren’t an Amazon seller, imagine all the possibilities you may have with Amazon’s user data and Amazon as a placement for your brand or products. Amazon DSP allows you to use unique audiences and many placements across Amazon, most popular websites, and apps.

Continuous changes influence Amazon PPC campaigns and their profitability. The world of Amazon is expanding every second, the number of sellers and products is getting higher every single day, and Amazon PPC campaigns are multiplying every millisecond. Many of them are successful, but many sellers struggle to keep them profitable. 

Are Amazon marketing campaigns a part of your business advertising strategy? Whatever was your first and primary goal in PPC, you’ll always have questions and plans to boost your profits. It’s crucial to know that you can increase sales with flexibility, testing, and constant optimization.

With the ongoing COVID-19 pandemic, this powerful eCommerce website will continue to expand since more people shop online and many businesses switch to online sales. Therefore, following the latest marketing trends and implementing them in your advertising strategy is essential to keep you ahead of your competitors and boost profits.