The shopping spree on Amazon continues! After successful Prime Day, Black Friday & Cyber Monday are just around the corner with their lightning deals and enormous discounts for shoppers. Therefore, if you are selling on Amazon, use PPC to get ahead of your competitors and convert shoppers into loyal customers.
This year, Prime Day gave us some interesting results to look at. The sales were 45% up from last year and the most popular products were from Electronics and Home categories. In this blog post, we are going to present our Prime Day results and point out what we’ve learned from them.
If you’re reading this, chances are you’ve established your product on Amazon, and now you want to take it up a notch. Selling your product on Amazon requires a lot of work. Some of it is fun, and some of it probably not so much. More importantly, you might not want to do it all by yourself.
Getting to knowAmazon adswill allow you to utilize the full potential of creative copywriting for promoting your products. To decide which of the following ad solutions works for your product, focus on what truly represents your brand and goals.
They say first impressions matter, so it comes as no surprise that Amazon sellers need to ace theirproduct listingif they want to drive sales and take their business to the next level. This, in turn, will enable products to rank better. That is something you want when considering the success of your business in the long run.
It’s official - Prime Day will take place on 13th and 14th of October! Whether you are a novice seller or someone who sells products on Amazon for years, this shopping event can help you make your brand more visible. Set your strategy right, cover your inventory and you can win big time!
Amazon has a whole set of different ad positions but it’s not always clear where your ad is going to appear. Which ad placements is Amazon offering? What is the best ad position for your product to appear? In this blog post we are going to cover ad placements on Amazon and how to always be at the top of this advertising game.
DSP or Demand Side Platform allows you to programmatically reach audiences across the web on both Amazon sites and apps as well as through our publishing partners and third-party exchanges. This service is available to both advertisers who sell or don't sell products on Amazon.
Thinking about the most profitable period for all retailers, it’s always been Q4. Since the most important holidays happen in this quarter and it’s time of giving, people tend to buy things for their loved ones. Good strategy is essential for seizing the opportunity and maximizing your profits.
What does every seller on Amazon want? We can say that the answer is rather clear - minimal spend on advertising which results in maximum revenue. But the question which doesn’t have a really obvious answer is: how do you optimize your PPC efforts and set them up for success without killing the sales?
You don’t have to be a PPC expert to make an auto campaign on Amazon. Campaigns like these can help you get steady and slow increase of sales. Especially this one type - penny campaigns. The main question is are you aiming to be one of the best sellers on Amazon who invests a lot into advertising or do you satisfy with being an average seller with steady but lower sales?
More people are discovering the huge opportunities offered by private label selling on the Amazon FBA marketplace. Especially in the time of COVID-19! So, are there even any private label products left to sell on Amazon FBA? If everyone uses the same listing optimization tools to source products, how do you find a good product that stands out from the competition?
