TikTok adspresent a powerful tool for online marketers looking to reach a big audience in engaging ways.TikTokis currently the #1 downloaded app onGoogle Playand theApp Store. Its viral videos and a vast user base allow you to create unique video advertising for your products and skyrocket sales!
Our PPC specialists and other experts from our ever-growing team share priceless tips and tricks each week. Sellers AlleyPPC Academy is a must-see for Amazon sellers, online marketers, owners of small and large eCommerce businesses, and everyone interested in online advertising.
The mostpowerful toolfor pushing sales all over Amazon isAmazon Advertising. While it was a complicated, time and money-consuming task for many Amazon sellers, its primary goal is to get and improve rankings, push sales and promote your goods to as many as possible new and potential customers.
Thecompetition on Amazonis fierce! Over a hundred new advertisers and sellers daily join this eCommerce giant’s website. The 2.3 million active sellers on theAmazonplatform share the same goal–fight the competition for the first place or the best position.
AmazonSponsored Adshave a vast range of targeting options to reach prospective customers on the Amazon marketplace. Selecting the most suitedtargeting optionshelps you to achieve your campaign objectives. Amazon Category Targetingcampaigns can be created for any product type and are displayed on product detail pages which presents great potential for advertisers.
Discovery campaignsare the latest campaign type on Google.Discovery adswithin these campaigns present a combination of compelling visual ads appearing on Discover network, YouTube, and Gmail promotions. Great visual content will drive users through the customer journey while exploring and learning about new products and services.
When someone becomes aSellers Alley clientfor Amazon PPC, we immediately assign them aPPC specialistand a person from our communications team. The communications team helps with onboarding, finances, and daily communication. That way, the PPC specialist can fully devote themselves to guiding the account and focusing energy and knowledge towards our client’s success.
In this blog, we’ll focus on the top fiveGoogle Adstips to set your targeting, reach the right audience with an interesting video story, and lead them to interact with your business. Be sure to check the bonus tips as well!
Amazon DSP metrics related to Total measurement help us better understand the effects and effectiveness of campaigns. Total in Amazon DSP reporting includes sales of your advertised ASIN and all other sales within your brand.
In this blog, we’ll analyze two ad types,Google Shopping AdsandAmazon Sponsored Products, point out their similarities and differences, and show you how to use them successfully. The eCommerce websites continually change and develop with the same goal–to achieve smooth and user-friendly navigation for customers during the purchase process.
There are various reasons keywords aren’t performing in one campaign. A pile of keywords sharing a small budget could obstruct them; some negative keywords might block them, and so on. Give non-performing keywordsasecond chance in your new campaigns. Read along to find out why.
There are three differentAmazon keyword match typesat your disposal forSponsored ProductsandSponsored Brandscampaigns. They areExact,Phrase, andBroad. These match types allow you to fine-tune which customer search queries can trigger your ads. In the following paragraphs, we’ll explain to you each match type and its function.
