Thinking about the most profitable period for all retailers, it’s always been Q4. Since the most important holidays happen in this quarter and it’s time of giving, people tend to buy things for their loved ones. Good strategy is essential for seizing the opportunity and maximizing your profits.
What does every seller on Amazon want? We can say that the answer is rather clear - minimal spend on advertising which results in maximum revenue. But the question which doesn’t have a really obvious answer is: how do you optimize your PPC efforts and set them up for success without killing the sales?
You don’t have to be a PPC expert to make an auto campaign on Amazon. Campaigns like these can help you get steady and slow increase of sales. Especially this one type - penny campaigns. The main question is are you aiming to be one of the best sellers on Amazon who invests a lot into advertising or do you satisfy with being an average seller with steady but lower sales?
More people are discovering the huge opportunities offered by private label selling on the Amazon FBA marketplace. Especially in the time of COVID-19! So, are there even any private label products left to sell on Amazon FBA? If everyone uses the same listing optimization tools to source products, how do you find a good product that stands out from the competition?
Whether you are a seller or vendor that is advertising on Amazon, or you are an agency that is taking care of someones’ business, you should be introduced with the main PPC terms when it comes to advertising on Amazon. No matter if you are a beginner or an ‘old school’ Amazon advertiser these key terms are never out of fashion and you should know the right way of interpreting them.
If you are a professional seller, vendor or agency that sells on Amazon and you want your product to be constantly in front of the eyes of a potential customer throughout his buyer's journey, then you should use Sponsored Display ad campaigns.
Taking the first step might seem like a big challenge, especially if you have no previous experience with PPC. But, whether you have zero experience or you’ve been doing Amazon advertising for years, one thing is for certain – you need to have a clearly defined strategy.
PPC agency will be good partner in making the most of your paid ads and striving for successful results, month after month. Read this blog post to find out how can a PPC agency help you bring your business to a higher level.
Former name Headline Search Ads have been changed to Sponsored Brands and refers to the type of campaigns that can be created by registered brands. These campaigns are very useful in introducing users to the brands and products. When clicking on the ad the customer is directly forwarded to the brand page or client's product listing.
The biggest task for any agency is proper reporting. If you are an advertiser, you have insights about different metrics which you need to translate to your clients in order for them to understand the growth of their account. So which are the most important PPC metrics on Amazon that show the real results of your marketing efforts?
Amazon product images are one of the most important components of an Amazon product page. Not only do they have a positive effect on increasing the number of clicks or increasing sales, but with their emphasis on quality, they can help slightly raise the prices of products over time.
The greatest lie is that making money on Amazon is easy. How does one make money by selling on Amazon? You need agreat product,reasonably priced, withsound logisticsand a solidPPC strategy. The catch is that none of these things is “easy”. We can only talk about the last part and we hope that this post will help you.
