5 Amazon Ads Trends in 2022
As online sales grow exponentially, 2022 will be a BIG year for Amazon and sellers present on the platform. Amazon will do everything it takes to continue growing and stay the world’s top-ranked eCommerce website. You should remain one step ahead of competitors and prepare yourself for the upcoming Amazon Ads trends. There are pretty interesting things here that you can leverage to grow your brand and sales.
The first thing on this year’s Amazon Ads trends list is audio ads. You can expect this great ad format to become even bigger in 2022. Audio ads are an excellent way to reach people that don’t have screens in front of them at the moment. You can easily extend your brand’s reach beyond the screen with audio ads on Amazon music’s ad-supported tier.
These ads are featured during playback, and they reach audiences as they listen to Amazon music across Alexa-enabled devices. This includes Echo, Fire TV, mobile, and desktop.
They can be anywhere between 10 to 30 seconds long. Audio ads go way beyond traditional radio ads to tell your story. Music is one of the top customer interactions on Alexa, and you should use it to your advantage.
If you're already utilizing other Amazon Ads products, consider employing audio ads to expand your on-screen advertising strategy. Audiences can click on companion banners after hearing your ad on Amazon Music's ad-supported tier on Echo Show devices, Fire TV, mobile, and desktop.
Audio advertisements can help you reach a larger audience. Many listeners rely on free, ad-supported music, and in fact, just 32% of the US population pays for a streaming subscription.
Brand Registry Features
Counterfeiters and logo hijackers abound within the eCommerce market. For manufacturers to guard themselves, Amazon gives the Brand Registry. It guarantees correct product listings and allows agencies to discover and record violators. Additionally, manufacturers can benefit from top-class commercial enterprise equipment and features.
Along with these protections, there are tons of benefits for registered brands. These include different types of Sponsored Brands campaigns and the variations that can be further used to enhance the brand and create a bigger overall impact on the marketplace. It’s a great way to make your brand more known.
Sponsored Display campaigns will probably be the biggest sensation among Amazon Ads trends in 2022. Amazon has been focusing on these campaigns in 2021 and continues to do so. The company has released many Sponsored Display campaign features, helping advertisers achieve better results. The previous year was a test and warm-up period for the 2022 Sponsored Display popularity.
Here are some of the features released in the recent past: Sponsored Display custom image, Purchase remarketing, the lookback period for views extended up to 90 days, the lookback period for purchase extended to 365 days, bid optimization for vCPM and page visits, and Sponsored Display portfolio.
Advertisers will strongly focus on remarketing in 2022, and we can’t recommend it enough.
Advertising Cost Increase
As new sellers enter the market and brands bring new products on Amazon, the cost of promoting their products through Amazon Ads will continue to increase in 2022. Amazon's average cost-per-click (CPC) increased by nearly 52% between 2020 and 2021. Sellers should prepare for this aspect of Amazon Ads trends. In fact, 62% of sellers are concerned about rising advertising costs on Amazon.
How can sellers beat the enormous CPC?
- Optimize your listings for conversions
- Get new photos and make them look outstanding
- Enroll in the brand registry
- Add product videos
Amazon Rule-Based Bidding
Rule-based algorithms are designed to perform actions based on preset rules and conditions—from simple to complex—that you enter into your system. For Amazon PPC, the rule-based bidding system manually changes campaigns by defining "if/then" rules that trigger bid and keyword changes based on preset bids and keyword parameters.
Changes and optimizations are made only if certain conditions are met. For example, you can set a rule that your system will automatically increase your bid at a preset rate if your advertising costs (ACoS) fall below a preset target after a certain number of clicks.
Rule-based bidding is beneficial for advertisers who want more control over their PPC strategy. These solutions are often easy to set up and integrate, saving time compared to manual campaign management.
These were the top 5 Amazon Ads trends to expect in 2022. With audio ads, Brand Registry features, new Display ads functionalities, and enhanced rule-based bidding, the future looks bright for Amazon sellers and advertisers. Each of these trends brings in new possibilities that you can implement in your advertising strategy, so make sure you do.
To learn more about our Amazon PPC services, be sure to visit our page, where you can book a FREE consultation as well!
About the author
David Radovic is a Senior PPC specialist at Sellers Alley with over four years of experience in Amazon PPC, Google Ads, Facebook Ads, and, as of last year, TikTok advertising. He has been a huge part of Sellers Alley’s growth and has managed multiple 7-figure sellers. This also includes developing business and marketing strategies, which resulted in the scaling of their brands.
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