Amazon product images – how to get them right?

Product images on Amazon

On Amazon, users consume content according to certain rules determined by human nature, behavior and reaction to visual stimuli. In addition to the natural stimuli that a person perceives as desirable, there are also Amazon product images requirements that sellers need to follow in order to have a successful product page.

What is important to know about image consumption?

Our brains have around 100 billion neurons which is a vast amount of processing power. It takes 0.4 to 0.5 of a second to respond to visual stimuli. How much do you need to read the same image description, description that is explaining all image elements? So we can interpret images very quickly, much quicker than text.

Here is an example:


girl eating a pizza slice


Girl brunette is eating the pizza slice, it is still warm since she is blowing in it. Pizza is, I suppose with tomato, cheese, some fresh greens. There is a bottle of water and empty glass beside. There is more that might fill this description complete… 

One of the difference makers between top high-volume sellers on Amazon and the rest of the crowd is how effectively they use photography and images in their listings. Studies show that more than 65% of consumers value the product’s image quality more than any specific information found in the reviews or product description.

Amazon Product Images Requirements

By Amazon product image requirements you should follow what is required to be compliant and successfully upload the images that are the best description of your product. Amazon product images must meet the following:

  • TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format
  • 1000 pixels or larger in either height or width preferred. Professional photos from 2000 to 3000 pixels are automatically scaled down by Amazon.
  • Color mode sRGB or CMYK
  • File names must consist of the product identifier – Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC, followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif).

Don’t use spaces, dashes or additional characters in the filename. This will prevent your image from going online.

Amazon site standards for product images

By Amazon product image requirements you should follow the specific guidelines that are important in order to have successful upload and high user experience. 

The image must be the cover art or a professional photograph of the product that you are selling. You shouldn’t use drawings or illustrations and also the image mustn’t contain gratuitous or confusing additional objects. The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges. Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame.

Amazon product images standards

Backgrounds must be pure white (RGB 255,255,255) and Amazon recommends sellers to have the product that fills 85% of the image frame. The full product must be in frame.

Jewel cases, promotional stickers, and cellophane are not allowed. The image must not contain additional text, graphics, or inset images. Pornographic and offensive materials are not allowed.

How to use additional Amazon product images?

If you add more images that are showing the product from different angles, the visitor will spend more time and gain higher engagement with the product as well. By increasing users engagement, purchase is more likely to happen. More images on the listing means more time that visitors spend looking at the page. If they spend more time on the page, it is more likely their views will convert into purchases. At least four to five images from different angles should be sufficient in most cases.

For additional other view images, the image must be of, or pertain to, the product being sold. Other products or objects are allowed to help demonstrate the use or scale of the product. You can crop images, use close-up captions, different backgrounds, demonstrative graphics and text in order to present your product in the best possible way.

Don’t forget to optimize…

It’s important to optimize your main product image for presentation on small screens. This helps customers to browse through search results on mobile and easily determine if the product is right for them without having to read the title.

You can use up to eight additional images for desktop and six for mobile. Although on desktop only seven images show as thumbnails, the other two appear if the buyer clicks on the image gallery. Amazon is more strict on the main image than the secondary images; sellers and vendors have more freedom to customize these, though there are guidelines to be aware of. Brands should use this space to show lifestyle images and product packaging shots and also highlight the products key features.

Why is it important for Amazon product images to be high quality and descriptive?

The product photo is one of the first things the customer sees when browsing on Amazon. First impressions are most important if you want the customer to click on the product. How your product photos are descriptive is most important in how many purchases your product will achieve. Your product page is your place on the shelf in your store. The user is not able to pick up the product and look at it, so it is very important that the photos are descriptive. Potential customer should get a true picture of what he is buying.

High quality product images

Amazon product images 

When shopping in the brick store, there is the added security of having someone on hand to help explain the product to you in further detail and you can also ask follow-up questions to improve levels of detail into the product. Online, buyers can find finite amount of product information and can’t see a close-up demonstration of product usage. For this reason, the option of adding additional photos with content showing the product from multiple angles, photos of product use and video that can further demonstrate the use of the product enhances the customer’s sense of connection to the product he is interested in.

amazon lifestyle product image example

People like to imagine what it is like to have and use a particular product. Imagining themselves using a product creates an emotional connection between a person and an object. A sense of enjoyment prevails, and also the preferences for a particular style or taste that the person has developed. Due to the natural need to visualize using a product, lifestyle graphics and images of the item in use help the customer relate to the product and understand it better. These images can also be a lot more appealing and exciting to look at.

To conclude

Positive reactions after the purchase of such a prominent product, which after delivery really meets customer expectations, bring high product ratings that increase organic visibility and bring even more product views and increase sales.

Amazon product images are one of the most important components of an Amazon product page. Not only do they have a positive effect on increasing the number of clicks or increasing sales, but with their emphasis on quality, they can help slightly raise the prices of products over time.

Brands and everyone who sells on the Amazon platform should use high-quality photos and hire professionals who know how to achieve high quality with all the requirements that need to be met.

About the author

Stevan Bjedov

Stevan is a PPC and Analytics specialist, with almost 4 years of experience in digital marketing, covering PPC, Analytics data analysis & implementation and SEO. Google and Amazon advertising certified. Loves to share his knowledge with younger colleagues.

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