How to make your brand more visible on Prime Day?

It’s official - Prime Day will take place on the 13th and 14th of October! Whether you are a novice seller or someone who sells products on Amazon for years, this shopping event can help you make your brand more visible. Set your strategy right, cover your inventory and you can win big time!

What is Prime Day?

Prime Day is an annual shopping event that takes place on Amazon and its discount deals are specifically designed for Prime members. During this period, customers are buying products from electronics to essential items with enormous discounts. That’s why it represents a unique opportunity to put your brand in the spotlight and increase sales.  This year you can expect an explosion of sales since the e-commerce industry grew even more during the COVID-19 pandemic as people were forced to buy online. Prime Day 2020 will be the 6th in a row and it’s expected that it will be more profitable than the previous ones. 

To compare, last year Amazon sold around $7.16 billion worth of goods on Prime Day which is a 71% increase compared with 2018. In 2019, this online shopping giant offered more than one million deals which were exclusive to Prime members. Shoppers worldwide purchased more than 175 million items which are 75 million products more compared with the year before.

How to make your brand more visible on Prime Day?

Here are a few things that you need to have in mind to use your brands potential on Prime Day: 

1. Quality products 

First and most important, you need to have quality products that fulfill your customers’ needs. This means that your reviews have to be impeccable and your listing optimized for people to have the best shopping experience on your product pages. They have to be convinced that your product is the best possible solution for their needs. That’s not always easy since you are competing with lots of other brands that also want to have their supplies gone from the shelves. But, with the right strategy and products that you believe in, you can triumph. 

2. Store optimization

Imagine that you have new products and you are the only person in the world that knows how good they are. How are you going to present them to potential customers who can’t feel and try them right away? People are visual beings and if you are creative enough, you can persuade them that your products are the perfect fit for their needs. How? Amazon gives you an option to present your products through Amazon Stores. By using this option, you will tell your brand story and introduce your best products through catchy headlines and high-quality images that display the main characteristics of your items. To conclude, if you take advantage of the Amazon Store options you will engage shoppers and build the loyalty of existing ones. 

3. Enough supplies 

Whether you are using FBM or FBA selling methods, you need to have enough inventory. What does this mean? During Prime Day, the demand for a lot of products will be significantly higher. That’s why you have to ensure that you have enough supplies to cover the needs of the shoppers who are in search of your type of product and also don’t forget to ship them to the warehouse on time. If you use FBA, then your items will be stocked in Amazons’ warehouse and if you use FBM, then your products will be in your warehouse.  You can also combine these two methods. For example, your primary selling method can be FBA where Amazon takes care of stocking and shipping your products and if the demand hits the roof you can have backup items in your FBM warehouse. 

4. Advertising budget 

Let’s face it, if you want to reach more potential customers and sell them your products, you have to single out some budget for advertising. This means that you should enlist all of your products and access the Amazons advertising platform to make them more visible. Of course, organic traffic is a really good indicator that you have some quality items, but if you want to bring more attention to your product pages, you need to advertise. You can choose between various types of ads - Sponsored Products, Sponsored Brands, or Sponsored Display or simply select them all. If you did everything right, you will see an increased number of orders, impressions, and your CTR will go up!

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 5. Don’t forget about other Q4 events 

It’s true, Prime Day is one of the biggest shopping annual events, but you mustn’t forget about other ones which are now closer to Prime Day than ever. October has one big shopping event - Halloween and in November retailers expect another chance to earn lots of profits on Black Friday and Cyber Monday. Don’t forget about other important days while planning your budget for Prime Day since there are also other chances to gain profit and show off your brand to potential customers. Of course, Prime Day is a really good chance to learn about your brand, sales, and demand for your kind of products. The best thing that you get from this day, besides profit, is the experience which can help you get better next year.

Wrapping it up 

Prime Day is certainly one of the most important shopping events on Amazon and the best chance to make your brand more visible across this platform. Every year, Prime Day is connecting more sellers with shoppers and that’s why every year it only gets better and more massive with revenue hitting the roof.  

If you want to get your piece of cake on Amazon during this period, you need to believe in your products, ship them on time and present them in the best possible way to your potential customers. Also, don’t forget to advertise because it’s proven that you can get more impressions and clicks if you invest in PPC. In the end, be aware of other big shopping events in Q4 which can bring you more loyal customers and plan your strategy according to that. The best thing about shopping days like this is that you can learn about your brand and see the real demand for your products. By analyzing your results you will see where you stand and which moves you have to make to get better next year.

About the author 

Emilija Kovačević is a Content Writer and Social Media Manager at Sellers Alley. She has been involved with Amazon PPC for a year now. Before, she was working on content and social media strategies for different clients in the FMCG industry.