How to Use TikTok to Drive Traffic to Your Amazon Store
TikTok is one of the most authentic social media platforms around, and there are plenty of reasons to start advertising on it. If you are an Amazon seller, external traffic coming from TikTok will help you improve your product page and store and bring new customers. In this article, we will show you exactly how to use TikTok to drive traffic to your Amazon store.
With In-Feed advertising, you can present your brand in creative ways. TikTok's basic and most popular ad style, In-Feed advertisements, allows you to insert your video ads and have them auto-play on your target audience's 'For You Page.'
Users can like, comment and share the videos, follow your brand, and make videos using the same TikTok music as you did.
Why you should use TikTok to improve your Amazon business
Advertising on TikTok can be a great way to drive traffic to your Amazon store and increase sales and brand awareness.
Since TikTok is a trendy platform with over one billion monthly active users, you can show your brand to a large audience. TikTok provides users with tailored recommendations and constant updates on the latest video trends, so they will never run out of content creation ideas.
The great thing is that the users don’t see the ad as an advertisement but as interesting, organic content that catches attention in the video's first three seconds. Using TikTok to raise brand awareness and sales is an important aspect of a marketing strategy. The most crucial component is to develop high-quality content that resonates with your target audience, which will help your Amazon business expand gradually.
TikTok users like to provide feedback without hesitation, actively participate, comment, and rate brands. This way, you can get real insights into what your audience is looking for and what they think of your brand. It will help you improve your product and understand the results of your TikTok ads even better.
How to drive traffic to your Amazon Store or the product page
Before you start with TikTok advertising and lead traffic to Amazon, you need to create an attribution campaign to track the results such as Total purchases, Total product sales, click-through rate, etc. It differs from the Pixel, but it isn’t complicated and will take you just a few minutes to make.
When creating a campaign, you need to choose Traffic as an advertising objective because you want the algorithm to take as many people as possible to the Amazon product page or store. It’s better to set up for Amazon product page because you can see how many orders you had for that specific product instead of an Amazon store where you can’t.
You should start with broad targeting because the algorithm learns about your audience and collects some data. Let it run for a week or two, and then create new ad groups with different targeting options (Behaviors and Interests).
The platform gives you recommended categories of interests and behaviors based on collected data. This way, you have an excellent opportunity to reach audiences that aren’t usually present on Amazon or any social media platform besides TikTok. Find people who had the most interaction with your ad and the audience you should focus on. Testing is the key here.
You can make the best impact on your audience with Spark ads. This ad type is a full-screen video, sound on, up to 60 seconds, and served in the For You Feed. Spark ads can help you boost organic and Creator TikToks, especially if the creators use #amazonfinds, one of the most popular hashtags on TikTok for Amazon. This way, you can get even closer to a specific audience and increase the possibility of achieving your goal — to drive traffic to your Amazon store.
User-Generated Content (UGC) as an essential thing in creating content and advertising on TikTok
USG means that the individuals or users create the content instead of brands or companies. It usually involves an element of a viral spread through a wave of participants or viewers.
It is similar to word-of-mouth marketing in digital marketing, where users are encouraged to share their brand experience with the general public. UGC is an extraordinary showcasing instrument since individuals trust genuine individuals. TikTok users generally don’t trust high-paying big names or branded content. Yet they would happily acknowledge the suggestions from others similar to them.
Keep this in mind while preparing a TikTok strategy to drive traffic to your Amazon store.
We recommend using the TikTok app’s popularity and its algorithm to drive traffic to your Amazon store. TikTok is the ultimate entertainment platform for creativity and joy. Through this platform, your ads will keep your audience interested and entertained.
Furthermore, TikTok can help you increase your brand awareness. Advertising on TikTok is a great way to boost your Amazon traffic and increase your sales on Amazon. Remember, the most important thing is to be creative and share your inspiration so that others can explore and understand your brand. This is an easy way to connect with your potential buyers and encourage them to become loyal customers.
About the author
Marko Dabović is a TikTok Specialist at Sellers Alley. Since joining the company, he has shown great interest in Amazon PPC and TikTok Ads. Marko is fully dedicated and focused on reaching clients' goals and business growth.
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