Non-performing keywords for new Amazon campaigns and reasons to use them

Non-performing keywords


Why should you use non-performing keywords for new campaigns on Amazon?

In this blog post, we will cover why you should use non-performing keywords for your new Amazon campaigns. If you’re an Amazon seller with a broad portfolio of products, your advertising campaigns are full of different relevant and less relevant keywords. 

In addition, some keywords are just standing there with no traffic. But, don’t discard the last keywords right away. There are various reasons these keywords aren’t performing in one campaign. A pile of keywords sharing a small budget could obstruct them; some negative keywords might block them, and so on. Give non-performing keywords a second chance in your new campaigns. Read along to find out why. 

Read more about keyword harvesting on this link

Creating New Non-Performing Campaigns

When you have a manual campaign and some of your keywords don’t have any impressions, clicks, and spend usually you are thinking to pause them. Sometimes you can have a lot of keywords in campaigns and not each gets a chance to actually work. So, you can give those keywords a second chance in a totally new campaign and not archive them. You can just pause them in existing campaign, separate, and create new non-performing Amazon campaigns. This time you can do a detailed optimization of these keywords and monitor them to adjust bids depending on their performance. Don’t forget to separate them into Ad groups with different match types, including the Negative Exact Match type in order to have a better view and optimization of those keywords.

We suggest you start with lower bids and budgets and monitor these campaigns. You should put a maximum of 20 keywords per Ad group because if there are many keywords in one campaign, you can encounter the same situation where not all the keywords are working. You can separate them in different campaigns and optimize in detail to analyze each keyword with more attention. 

Optimizing Non-Performing Campaigns

You should have in mind that significant results don't come quickly, so you have to be patient with these campaigns and optimize them regularly. As usual, you can start with a default bid and optimize when and where is needed while following the performances. After two or three weeks, if there is still no traffic, it is time to give up on those keywords. Of course, keep in mind that for some keywords you don’t want to give up that easily. Sometimes you will have brand related keywords and as you want to increase brand awareness or to protect your brand related keywords, you need to keep those keywords active. It is the same case for high-relevant keywords related to products.

Follow the link to find out when you should give up on keywords on Amazon


It's a common practice to simply pause non-performing keywords or just ignore them. We encourage you to test them and try new types of campaigns and strategies. It's amazing what keywords with no traffic can do once you put them in the right place. We've seen keywords without a single impression in the previous 60 days becoming top sellers thanks to non-performing campaigns, so it's certainly worth a try.

The world of Amazon PPC gives you a chance to test campaigns and find the best solution for your business. Keep in mind that every product has its buyer and its best performing campaigns. When you create these campaigns, you will find your buyers.

This process can be really time-consuming and cause unnecessary money spending if you don’t possess enough knowledge and experience. That’s why we have a team of Amazon PPC experts ready to skyrocket your sales with the right advertising strategies. 

Start improving your Amazon account today and book a FREE audit

Recent Articles

  • How To Write A Great Amazon Product Listing For Your Brand

    Have you considered becoming an eCommerce seller? After analyzing the market, you realized that Amazon is the right place to sell your ...

  • The Ultimate Amazon Ads Features and Predictions for 2022

      Amazon has seen incredible growth since the beginning of the COVID-19 pandemic, and this trend continues in the same direction. Due to...

  • How To Spy On Your Competition On Facebook

      By studying your competition on Facebook, especially their ads, you can learn about their performance. It can give you a better underst...

  • Top Things To Know Before Setting Up An Amazon Ads Account

    Are you in the process of registering for an Amazon Ads account and becoming an Amazon seller? In this article, we’ll cover the top thin...

  • A Complete Overview of Brand Analytics on Amazon

    Selling on Amazon has been in rapid expansion in the last few years. Numerous features have been added to improve your advertising strat...