To be the number one on Amazon in a particular product category is a big goal of every Amazon seller. According to the industry forecasts, the number of Amazon Prime members in the United States will exceed 150 million in 2022.
A profitable Amazon marketing strategyincludes focusing on several key factors: the product and ad budget, brand’s goals, competitors on Amazon, and online customers. As the COVID-19 pandemic continues, so do its effects on the eCommerce industry.
Amazon DSP (Demand Side Platform) is often used as an advertising platform that allows Amazon sellers to break the boundaries by reaching exclusive audiences off Amazon, with ads on many ad placements. Even if you aren’t an Amazon seller, imagine all the possibilities you may have with Amazon’s user data and Amazon as a placement for your brand or products. Amazon DSP allows you to use unique audiences and many placements across Amazon, most popular websites, and apps.
Continuous changes influenceAmazon PPC campaignsand theirprofitability. The world of Amazon is expanding every second, the number of sellers and products is getting higher every single day, and Amazon PPC campaigns are multiplying every millisecond. Many of them are successful, but many sellers struggle to keep them profitable.
Are Amazon marketing campaigns a part of your business advertising strategy? Whatever was your first and primary goal in PPC, you’ll always have questions and plans to boost your profits. It’s crucial to know that you can increase sales with flexibility, testing, and constant optimization.
Our PPC specialists and other experts from our ever-growing team share priceless tips and tricks each week. Sellers AlleyPPC Academy is a must-see for Amazon sellers, online marketers, owners of small and large eCommerce businesses, and everyone interested in online advertising.
The mostpowerful toolfor pushing sales all over Amazon isAmazon Advertising. While it was a complicated, time and money-consuming task for many Amazon sellers, its primary goal is to get and improve rankings, push sales and promote your goods to as many as possible new and potential customers.
Thecompetition on Amazonis fierce! Over a hundred new advertisers and sellers daily join this eCommerce giant’s website. The 2.3 million active sellers on theAmazonplatform share the same goal–fight the competition for the first place or the best position.
AmazonSponsored Adshave a vast range of targeting options to reach prospective customers on the Amazon marketplace. Selecting the most suitedtargeting optionshelps you to achieve your campaign objectives. Amazon Category Targetingcampaigns can be created for any product type and are displayed on product detail pages which presents great potential for advertisers.
When someone becomes aSellers Alley clientfor Amazon PPC, we immediately assign them aPPC specialistand a person from our communications team. The communications team helps with onboarding, finances, and daily communication. That way, the PPC specialist can fully devote themselves to guiding the account and focusing energy and knowledge towards our client’s success.
