Discovery campaignsare the latest campaign type on Google.Discovery adswithin these campaigns present a combination of compelling visual ads appearing on Discover network, YouTube, and Gmail promotions. Great visual content will drive users through the customer journey while exploring and learning about new products and services.
In this blog, we’ll focus on the top fiveGoogle Adstips to set your targeting, reach the right audience with an interesting video story, and lead them to interact with your business. Be sure to check the bonus tips as well!
In this blog, we’ll analyze two ad types,Google Shopping AdsandAmazon Sponsored Products, point out their similarities and differences, and show you how to use them successfully. The eCommerce websites continually change and develop with the same goal–to achieve smooth and user-friendly navigation for customers during the purchase process.
The starting point to a successful and profitable 2021 is to understand Google Ads in depth. Thanks to Google Analytics and an advanced machine learning system, you’ll be able to observe your metrics and keep track of your customer’s journey across various devices and platforms. Be ready to act fast and deliver the right message to the right person at the right time.