It’s official - Prime Day will take place on 13th and 14th of October! Whether you are a novice seller or someone who sells products on Amazon for years, this shopping event can help you make your brand more visible. Set your strategy right, cover your inventory and you can win big time!
It is the end of Q2 od 2020 and some trends in the digital advertising world have already kicked in. Since this e-commerce platform is rising to be the brightest star in this world, we did a short overview of the current Amazon advertising trends in 2020 and also the upcoming ones.
Coronavirus affected the Amazon marketplace big time. The global virus pandemic forced the world to adapt to it, thus Amazon as a global e-commerce company also encountered problems in daily operations and execution. This situation made sellers act fast and adapt to changes.
Amazon Stores are introduced by Amazon recently creating a possibility for brand owners to design and create pages as a showcases for their brands. By introducing Stores and your storefront Amazon wants brand owners to create “new shopping experience”.
Headline Search Ads feature was, until recently, an exclusive Amazon Marketing Service. This type of ad service enables to create keyword targeted campaigns and allows brands to promote 3 or more products at the same time. Traffic goes to the brand page or to the custom made landing page on Amazon.