There are three differentAmazon keyword match typesat your disposal forSponsored ProductsandSponsored Brandscampaigns. They areExact,Phrase, andBroad. These match types allow you to fine-tune which customer search queries can trigger your ads. In the following paragraphs, we’ll explain to you each match type and its function.
Having a PPC agency to handle advertising for your business has become crucial in the past years. The only way to keep ahead of your growing competition on Amazon and Google is to use advanced PPC strategies, which isn’t a simple task. So the best thing a seller can do is find a dedicated agency that has mastered PPC advertising while following the latest advertising trends.
In ourGoogle Adsguide, you’ll learn why Google Ads presents a powerful online advertising tool that allows businesses to promote their products and services on Google Search, YouTube, Maps, and other websites.
Ad Spend strategiesare a big part of an advertising plan for any business aiming to grab customers’ attention and keep up with the growing competition on Amazon. It shouldn’t surprise you thatAmazonhas the biggest Ad Spend budget. The company has spent around $13 billion on advertising in 2020, and the predictions for 2021 estimate a $17 billion budget for ads.
Whether you’re new to this or if you’re familiar with bids for Amazon Ads, our detailed analysis will help you raise your advertising game on Amazon. We have created this guideline with usefultips and tricks based on our team’s vast experience with Amazon Ads and according to their best practices. Take a look!
Before you start working on a video campaign for your product, you should know that Sponsored Brands Videos and Amazon OTT Video Adsare NOT the same. Since Sponsored Brands Videos is a relatively new feature, there is a bit of confusion going on.
This year, Prime Day gave us some interesting results to look at. The sales were 45% up from last year and the most popular products were from Electronics and Home categories. In this blog post, we are going to present our Prime Day results and point out what we’ve learned from them.
DSP or Demand Side Platform allows you to programmatically reach audiences across the web on both Amazon sites and apps as well as through our publishing partners and third-party exchanges. This service is available to both advertisers who sell or don't sell products on Amazon.
Thinking about the most profitable period for all retailers, it’s always been Q4. Since the most important holidays happen in this quarter and it’s time of giving, people tend to buy things for their loved ones. Good strategy is essential for seizing the opportunity and maximizing your profits.
You don’t have to be a PPC expert to make an auto campaign on Amazon. Campaigns like these can help you get steady and slow increase of sales. Especially this one type - penny campaigns. The main question is are you aiming to be one of the best sellers on Amazon who invests a lot into advertising or do you satisfy with being an average seller with steady but lower sales?
