This year, Prime Day gave us some interesting results to look at. The sales were 45% up from last year and the most popular products were from Electronics and Home categories. In this blog post, we are going to present our Prime Day results and point out what we’ve learned from them.
DSP or Demand Side Platform allows you to programmatically reach audiences across the web on both Amazon sites and apps as well as through our publishing partners and third-party exchanges. This service is available to both advertisers who sell or don't sell products on Amazon.
Thinking about the most profitable period for all retailers, it’s always been Q4. Since the most important holidays happen in this quarter and it’s time of giving, people tend to buy things for their loved ones. Good strategy is essential for seizing the opportunity and maximizing your profits.
You don’t have to be a PPC expert to make an auto campaign on Amazon. Campaigns like these can help you get steady and slow increase of sales. Especially this one type - penny campaigns. The main question is are you aiming to be one of the best sellers on Amazon who invests a lot into advertising or do you satisfy with being an average seller with steady but lower sales?
Amazon sellers have various reasons to use Google Ads as additional tool for bringing new customers. First of all, these ads have massive reach and you have full control of your campaigns. By using Google Ads you will get transparent and quick results while choosing your own budget. So how do you get your Amazon sales skyrocket through Google Ads?
There is a reason why Google and Amazon are the most successful companies. They constantly compete with new features and innovations while the revenue of both competitors is hitting the roof. Still, one thing is sure, both could learn so much from each other.
