Google Adsis one of the most “user-friendly” platforms! It has many automated, smart options, so basically, even people with no experience can use it. But, yet again, there are many enhanced options that many people don’t quite understand, so they either leave them as default or completely ignore them. In this blog, we’ll go over some crucial optimization steps you should consider on yourGoogle Ads Account.
Setting the rightGoogle Ads bidding strategiesfor your ads means the difference between losing the money for a few clicks and earning a great deal of income. With other well-optimized parameters (e.g., quality score), various Google Ads bidding strategies can bring you better performance with lower costs.
Amazon DSP (Demand Side Platform) is often used as an advertising platform that allows Amazon sellers to break the boundaries by reaching exclusive audiences off Amazon, with ads on many ad placements. Even if you aren’t an Amazon seller, imagine all the possibilities you may have with Amazon’s user data and Amazon as a placement for your brand or products. Amazon DSP allows you to use unique audiences and many placements across Amazon, most popular websites, and apps.
Are Amazon marketing campaigns a part of your business advertising strategy? Whatever was your first and primary goal in PPC, you’ll always have questions and plans to boost your profits. It’s crucial to know that you can increase sales with flexibility, testing, and constant optimization.
Our PPC specialists and other experts from our ever-growing team share priceless tips and tricks each week. Sellers AlleyPPC Academy is a must-see for Amazon sellers, online marketers, owners of small and large eCommerce businesses, and everyone interested in online advertising.
Thecompetition on Amazonis fierce! Over a hundred new advertisers and sellers daily join this eCommerce giant’s website. The 2.3 million active sellers on theAmazonplatform share the same goal–fight the competition for the first place or the best position.
AmazonSponsored Adshave a vast range of targeting options to reach prospective customers on the Amazon marketplace. Selecting the most suitedtargeting optionshelps you to achieve your campaign objectives. Amazon Category Targetingcampaigns can be created for any product type and are displayed on product detail pages which presents great potential for advertisers.
In this blog, we’ll focus on the top fiveGoogle Adstips to set your targeting, reach the right audience with an interesting video story, and lead them to interact with your business. Be sure to check the bonus tips as well!
There are various reasons keywords aren’t performing in one campaign. A pile of keywords sharing a small budget could obstruct them; some negative keywords might block them, and so on. Give non-performing keywordsasecond chance in your new campaigns. Read along to find out why.
The starting point to a successful and profitable 2021 is to understand Google Ads in depth. Thanks to Google Analytics and an advanced machine learning system, you’ll be able to observe your metrics and keep track of your customer’s journey across various devices and platforms. Be ready to act fast and deliver the right message to the right person at the right time.
Keyword harvesting on Amazon refers to transferring converting search terms or ASINs from one ad group or campaign to another (positive harvesting) or excluding unprofitable search terms or ASINs by putting them to the negative exact or negative phrase in campaigns in which they are targeted (negative harvesting).
Ad Spend strategiesare a big part of an advertising plan for any business aiming to grab customers’ attention and keep up with the growing competition on Amazon. It shouldn’t surprise you thatAmazonhas the biggest Ad Spend budget. The company has spent around $13 billion on advertising in 2020, and the predictions for 2021 estimate a $17 billion budget for ads.
