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Amazon Sponsored Ads have a vast range of targeting options to reach prospective customers on the Amazon marketplace. Selecting the most suited targeting options helps you to achieve your campaign objectives. Amazon Category Targeting campaigns can be created for any product type and are displayed on product detail pages which presents great potential for advertisers. 

In this blog, we’ll focus on the top five Google Ads tips to set your targeting, reach the right audience with an interesting video story, and lead them to interact with your business. Be sure to check the bonus tips as well! 

There are various reasons keywords aren’t performing in one campaign. A pile of keywords sharing a small budget could obstruct them; some negative keywords might block them, and so on. Give non-performing keywords a second chance in your new campaigns. Read along to find out why. 

The starting point to a successful and profitable 2021 is to understand Google Ads in depth. Thanks to Google Analytics and an advanced machine learning system, you’ll be able to observe your metrics and keep track of your customer’s journey across various devices and platforms. Be ready to act fast and deliver the right message to the right person at the right time.

Keyword harvesting on Amazon refers to transferring converting search terms or ASINs from one ad group or campaign to another (positive harvesting) or excluding unprofitable search terms or ASINs by putting them to the negative exact or negative phrase in campaigns in which they are targeted (negative harvesting).

Ad Spend strategies are a big part of an advertising plan for any business aiming to grab customers’ attention and keep up with the growing competition on Amazon. It shouldn’t surprise you that Amazon has the biggest Ad Spend budget. The company has spent around $13 billion on advertising in 2020, and the predictions for 2021 estimate a $17 billion budget for ads.

  There are many ways to measure Amazon advertising's success, and one of the most important ones is, you guessed it, ACoS and TACoS. Sellers are u...

Whether you’re new to this or if you’re familiar with bids for Amazon Ads, our detailed analysis will help you raise your advertising game on Amazon.  We have created this guideline with useful tips and tricks based on our team’s vast experience with Amazon Ads and according to their best practices.  Take a look!

Before you start working on a video campaign for your product, you should know that Sponsored Brands Videos and Amazon OTT Video Ads are NOT the same. Since Sponsored Brands Videos is a relatively new feature, there is a bit of confusion going on. 

The shopping spree on Amazon continues! After successful Prime Day, Black Friday & Cyber Monday are just around the corner with their lightning deals and enormous discounts for shoppers. Therefore, if you are selling on Amazon, use PPC to get ahead of your competitors and convert shoppers into loyal customers. 

This year, Prime Day gave us some interesting results to look at. The sales were 45% up from last year and the most popular products were from Electronics and Home categories. In this blog post, we are going to present our Prime Day results and point out what we’ve learned from them.

Most people know Facebook as one of the world’s largest social media platforms but Facebook is not only that but it’s also one of the world’s most sophisticated and efficient advertising platforms as well. It offers in-depth tools that allow you to fine-tune and find the precise audience to whom you want to display your ads so that your conversion rate can soar.