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There are three different Amazon keyword match types at your disposal for Sponsored Products and Sponsored Brands campaigns. They are Exact, Phrase, and Broad. These match types allow you to fine-tune which customer search queries can trigger your ads. In the following paragraphs, we’ll explain to you each match type and its function.

In our Google Ads guide, you’ll learn why Google Ads presents a powerful online advertising tool that allows businesses to promote their products and services on Google Search, YouTube, Maps, and other websites. 

Keyword harvesting on Amazon refers to transferring converting search terms or ASINs from one ad group or campaign to another (positive harvesting) or excluding unprofitable search terms or ASINs by putting them to the negative exact or negative phrase in campaigns in which they are targeted (negative harvesting).

  There are many ways to measure Amazon advertising's success, and one of the most important ones is, you guessed it, ACoS and TACoS. Sellers are u...

If you’re reading this, chances are you’ve established your product on Amazon, and now you want to take it up a notch. Selling your product on Amazon requires a lot of work. Some of it is fun, and some of it probably not so much. More importantly, you might not want to do it all by yourself.

Amazon has a whole set of different ad positions but it’s not always clear where your ad is going to appear. Which ad placements is Amazon offering? What is the best ad position for your product to appear? In this blog post we are going to cover ad placements on Amazon and how to always be at the top of this advertising game. 

Whether you are a seller or vendor that is advertising on Amazon, or you are an agency that is taking care of someones’ business, you should be introduced with the main PPC terms when it comes to advertising on Amazon. No matter if you are a beginner or an ‘old school’ Amazon advertiser these key terms are never out of fashion and you should know the right way of interpreting them.

If you are a professional seller, vendor or agency that sells on Amazon and you want your product to be constantly in front of the eyes of a potential customer throughout his buyer's journey, then you should use Sponsored Display ad campaigns.

Taking the first step might seem like a big challenge, especially if you have no previous experience with PPC. But, whether you have zero experience or you’ve been doing Amazon advertising for years, one thing is for certain – you need to have a clearly defined strategy.

Former name Headline Search Ads have been changed to Sponsored Brands and refers to the type of campaigns that can be created by registered brands. These campaigns are very useful in introducing users to the brands and products. When clicking on the ad the customer is directly forwarded to the brand page or client's product listing. 

The biggest task for any agency is proper reporting. If you are an advertiser, you have insights about different metrics which you need to translate to your clients in order for them to understand the growth of their account. So which are the most important PPC metrics on Amazon that show the real results of your marketing efforts?  

If you just started advertising on Amazon, use Sponsored Product Ads because they automatically generate Ads which can bring you significant profit. You can choose various types of targeting and separate Ads into ad groups with different products and targeting. So here is the brief introduction to Sponsored Product Ads which can help you get better advertising results.