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Ad Spend strategies are a big part of an advertising plan for any business aiming to grab customers’ attention and keep up with the growing competition on Amazon. It shouldn’t surprise you that Amazon has the biggest Ad Spend budget. The company has spent around $13 billion on advertising in 2020, and the predictions for 2021 estimate a $17 billion budget for ads.

Whether you’re new to this or if you’re familiar with bids for Amazon Ads, our detailed analysis will help you raise your advertising game on Amazon.  We have created this guideline with useful tips and tricks based on our team’s vast experience with Amazon Ads and according to their best practices.  Take a look!

They say first impressions matter, so it comes as no surprise that Amazon sellers need to ace their product listing if they want to drive sales and take their business to the next level. This, in turn, will enable products to rank better. That is something you want when considering the success of your business in the long run.

Thinking about the most profitable period for all retailers, it’s always been Q4. Since the most important holidays happen in this quarter and it’s time of giving, people tend to buy things for their loved ones. Good strategy is essential for seizing the opportunity and maximizing your profits. 

PPC agency will be good partner in making the most of your paid ads and striving for successful results, month after month. Read this blog post to find out how can a PPC agency help you bring your business to a higher level.

Amazon product images are one of the most important components of an Amazon product page. Not only do they have a positive effect on increasing the number of clicks or increasing sales, but with their emphasis on quality, they can help slightly raise the prices of products over time.

Optimizing your PPC campaigns is a must if you want your products to be on the top of search results. To optimize them, be sure to use bulk files because they are the best optimizing solution for advertisers. You will be able to easily optimize bids and remove non-profitable keywords in just a few clicks.

The best time to optimize your bid is at least once a week but still you would need to check on your bids every day because some keywords can go out of control and spend too much in one day. Remember, Amazon has 72h data delay so you can see the spend for specific keywords but you will have to wait to see the sales. 

Amazon sponsored ads give you lots of targeting options so you can reach searchers and convert them into customers. Choosing the right targeting option will help you achieve your campaign goals. So here are the few things you should know about product and category targeting on Amazon.