They say first impressions matter, so it comes as no surprise that Amazon sellers need to ace theirproduct listingif they want to drive sales and take their business to the next level. This, in turn, will enable products to rank better. That is something you want when considering the success of your business in the long run.
It’s official - Prime Day will take place on 13th and 14th of October! Whether you are a novice seller or someone who sells products on Amazon for years, this shopping event can help you make your brand more visible. Set your strategy right, cover your inventory and you can win big time!
Amazon has a whole set of different ad positions but it’s not always clear where your ad is going to appear. Which ad placements is Amazon offering? What is the best ad position for your product to appear? In this blog post we are going to cover ad placements on Amazon and how to always be at the top of this advertising game.
DSP or Demand Side Platform allows you to programmatically reach audiences across the web on both Amazon sites and apps as well as through our publishing partners and third-party exchanges. This service is available to both advertisers who sell or don't sell products on Amazon.
Thinking about the most profitable period for all retailers, it’s always been Q4. Since the most important holidays happen in this quarter and it’s time of giving, people tend to buy things for their loved ones. Good strategy is essential for seizing the opportunity and maximizing your profits.
What does every seller on Amazon want? We can say that the answer is rather clear - minimal spend on advertising which results in maximum revenue. But the question which doesn’t have a really obvious answer is: how do you optimize your PPC efforts and set them up for success without killing the sales?
You don’t have to be a PPC expert to make an auto campaign on Amazon. Campaigns like these can help you get steady and slow increase of sales. Especially this one type - penny campaigns. The main question is are you aiming to be one of the best sellers on Amazon who invests a lot into advertising or do you satisfy with being an average seller with steady but lower sales?
More people are discovering the huge opportunities offered by private label selling on the Amazon FBA marketplace. Especially in the time of COVID-19! So, are there even any private label products left to sell on Amazon FBA? If everyone uses the same listing optimization tools to source products, how do you find a good product that stands out from the competition?
Whether you are a seller or vendor that is advertising on Amazon, or you are an agency that is taking care of someones’ business, you should be introduced with the main PPC terms when it comes to advertising on Amazon. No matter if you are a beginner or an ‘old school’ Amazon advertiser these key terms are never out of fashion and you should know the right way of interpreting them.
If you are a professional seller, vendor or agency that sells on Amazon and you want your product to be constantly in front of the eyes of a potential customer throughout his buyer's journey, then you should use Sponsored Display ad campaigns.
Taking the first step might seem like a big challenge, especially if you have no previous experience with PPC. But, whether you have zero experience or you’ve been doing Amazon advertising for years, one thing is for certain – you need to have a clearly defined strategy.
PPC agency will be good partner in making the most of your paid ads and striving for successful results, month after month. Read this blog post to find out how can a PPC agency help you bring your business to a higher level.
