When someone becomes aSellers Alley clientfor Amazon PPC, we immediately assign them aPPC specialistand a person from our communications team. The communications team helps with onboarding, finances, and daily communication. That way, the PPC specialist can fully devote themselves to guiding the account and focusing energy and knowledge towards our client’s success.
In this blog, we’ll focus on the top fiveGoogle Adstips to set your targeting, reach the right audience with an interesting video story, and lead them to interact with your business. Be sure to check the bonus tips as well!
Amazon DSP metrics related to Total measurement help us better understand the effects and effectiveness of campaigns. Total in Amazon DSP reporting includes sales of your advertised ASIN and all other sales within your brand.
In this blog, we’ll analyze two ad types,Google Shopping AdsandAmazon Sponsored Products, point out their similarities and differences, and show you how to use them successfully. The eCommerce websites continually change and develop with the same goal–to achieve smooth and user-friendly navigation for customers during the purchase process.
There are various reasons keywords aren’t performing in one campaign. A pile of keywords sharing a small budget could obstruct them; some negative keywords might block them, and so on. Give non-performing keywordsasecond chance in your new campaigns. Read along to find out why.
There are three differentAmazon keyword match typesat your disposal forSponsored ProductsandSponsored Brandscampaigns. They areExact,Phrase, andBroad. These match types allow you to fine-tune which customer search queries can trigger your ads. In the following paragraphs, we’ll explain to you each match type and its function.
Unless you’ve been living under a rock for the past few years, you’ve probably heard about TikTok, the trendy social media platform. If you’re a seller who wants to promote its products on the fastest growing social network and get more brand exposure, then TikTok ads are the best starting point!
The starting point to a successful and profitable 2021 is to understand Google Ads in depth. Thanks to Google Analytics and an advanced machine learning system, you’ll be able to observe your metrics and keep track of your customer’s journey across various devices and platforms. Be ready to act fast and deliver the right message to the right person at the right time.
Having a PPC agency to handle advertising for your business has become crucial in the past years. The only way to keep ahead of your growing competition on Amazon and Google is to use advanced PPC strategies, which isn’t a simple task. So the best thing a seller can do is find a dedicated agency that has mastered PPC advertising while following the latest advertising trends.
In ourGoogle Adsguide, you’ll learn why Google Ads presents a powerful online advertising tool that allows businesses to promote their products and services on Google Search, YouTube, Maps, and other websites.
Keyword harvesting on Amazon refers to transferring converting search terms or ASINs from one ad group or campaign to another (positive harvesting) or excluding unprofitable search terms or ASINs by putting them to the negative exact or negative phrase in campaigns in which they are targeted (negative harvesting).
Ad Spend strategiesare a big part of an advertising plan for any business aiming to grab customers’ attention and keep up with the growing competition on Amazon. It shouldn’t surprise you thatAmazonhas the biggest Ad Spend budget. The company has spent around $13 billion on advertising in 2020, and the predictions for 2021 estimate a $17 billion budget for ads.
