Our Processes

Our Processes

Step 1: Learn about each other

Before we even start working together, we would like to have a call with you. Onboarding call followed by a small questionnaire is an important part of successful partnership.

Step 2: Account examination

After we get familiar with your business, needs and problems, we inspect your current situation in the account. In this step you will get a free account audit that will point out all the low hanging fruits and fast wins, new opportunities and the steps we are going to make in order to boost your sales. This document is a step by step presentation and benchmark for what is going to happen within the account while we work together.

We will point out all the structural problems, overspending keywords, missed opportunities, non-advertised products, keywords with low traffic, all the hidden potential rockstar-search terms, search terms that are irrelevant and also potential spenders.

You will get a detailed map of our activities through time so you can track what your new team members will be doing.

We are data driven, and our actions are based on numbers so everything we point out as a potential problem, will be explained and also presented with potential a solution.

After you have reviewed our proposition, we are heading to the step 3.

Step 3: Start

This is the step when you can enjoy other activities and focus on different segments of your business. After approximately 3 weeks you will start seeing the results – our team of PPC experts is paying close attention to details and analyzing all the changes happening in the account. In this stage you will gain access to our Slack channel where you will be able to monitor all the changes being made – we are at your service and always ready to answer any of your questions.

Step 4: Operations

We have a good eye for details, our work is always double-checked, and here is our work-checklist we follow:

Daily:
Daily Spend
Budget changes
ACoS Changes
Other activities including exploration for potential improvements

Once or few times a week:
Keyword harvesting
Negative keyword harvesting
Bidding optimization
Analyzing search term reports
PPC effect on overall account performance
SERP Analysis and tracking main keywords
Update of our internal tracker and performance check

Biweekly
The most detailed biweekly report which includes all the metrics for the previous period compared with the data from the previous report
ASIN performance analysis – we will point out all the changes in performance of each ASIN separately
Analysis of PPC efforts compared to overall account performance
Account trends analysis

Monthly:
It’s time for our monthly call! We want to inform you in small details about your account, show you our plans for the next month and also we would like to hear more about your impressions and problems you are dealing with.
Analysis of backend keywords indexing
60-day converting search term report. You might find this one extremely useful since these terms can be used throughout different platforms

By hiring Sellers Alley, you are not only hiring PPC agency, you are hiring your new team members who will inform you about new trends on the market, help you with ideas for possible business expansion by displaying trends through report, we will give you suggestions for account and product listing improvements. Our goal is that you don’t worry about your PPC efforts anymore so you could work on different aspects of your business, or maybe just enjoy your new spare time. We are here to provide stable and steady growth of your account and make sure that we squeeze the most juice out of the Amazon marketplace for you.