Expand your business
with Amazon Demand
Side Platform (DSP)

What is Amazon DSP?
DSP or Demand Side Platform allows you to programmatically
 reach audiences across the web on both Amazon sites and apps, 
as well as through publishing partners and third-party exchanges. 
This service is available to both advertisers who sell products on 
Amazon and those who don’t.
demand side platform what is it
Why Should You Start With Amazon DSP?
Reach new 
and existing Customers 
on and off 
Amazon
Get access
to an
exclusive
Amazon
audience
Improve
relevance
and results
with a single
view across
devices and
formats
Make a
consistent
and
profitable
PPC strategy
start with amazon dsp
Get your Sales Running with 
Innovative DSP Ad Types
innovative dsp ad types
Responsive Display ads (eCommerce) - Present your products in a most appealing way.
Image banners - Express your brand through great design.
Video (OTT) ads - Bring your products to life with video ads.
Audio ads - A unique way to advertise your products.
Filter your Audiences Based on 
Their Intentions Through DSP
Your customers are out there, in search of your type of product. Use the power of Amazon’s unique ad inventory and catch them while surfing their favorite website.
Now you have users who know who you are and are searching intensively for products, and if you did everything right, you can expect conversions rolling.
filter audiences based on interactions through dsp
In this phase, potential customers have seen your and competitors’ products, and you have the power to target competitors’ ASINs to outrun them.
In this phase, you have satisfied customers. You should capture their attention again with remarketing when you have new product launches.
Get Empowered by Our Results 
and Start Using Amazon DSP
Category: 
Professional Tools

Problem 
Low conversion rate
Not enough product page sessions
Not so well-optimized product page 

Solution 
Reaching a new target audience
Remarketing campaigns 
Prospecting campaigns 

Results 
By constantly optimizing, after a month we achieved these results: 


Product Page Sessions: 
Average Conversion Rate:
Category: Professional 
                    Tools

Problem 
Low conversion rate
Not enough product page sessions
Not so well-optimized product page 

Solution 
Reaching a new target audience
Remarketing campaigns 
Prospecting campaigns 

Results 
By constantly optimizing, after a month we achieved these results: 


Product Page Sessions: 
Average Conversion Rate:
amazon dsp sales spend professional tools
Category: Toys and Crafts for Kids

Problem 
Overall product visibility 
Lower sales at the beginning of Q4

Solution 
Refining the audiences 
Remarketing campaigns based on 
previous purchases and competitors 
product visits 
Constant optimization 

Results 
After two months of using DSP 
advertising we achieved:

Product Page Sessions: 
Average Conversion Rate:
Category: Toys and Crafts 
                     for Kids

Problem 
Overall product visibility 
Lower sales at the beginning of Q4

Solution 
Refining the audiences 
Remarketing campaigns based on 
previous purchases and competitors 
product visits 
Constant optimization 

Results 
After two months of using DSP 
advertising we achieved:

Product Page Sessions: 
Average Conversion Rate:
amazon dsp sales spend toys and crafts
A Word From Our Clients

“Sellers Alley provided the best advertising experience for DSP possible. We first used an Amazon advertising account specialist to manage our DSP with very poor results. When we switched to have our DSP managed by sellers alley, we not only started breaking even but our sales significantly increased. All this with a very fun team to work with at Sellers Alley. I highly recommend the team to anyone looking to start or improve their DSP advertising campaigns and or PPC management. “
Charles Rosenstein
Ubiquitous Company
Amazon DSP Requirements Checklist 
for Your Business
You have Amazon listed products
Willing to spend a minimum of $1K per 
advertised ASIN per month
You want to maximize your reach and conversions
Ready to Scale Your Business 
with Amazon DSP?