CONVERT MORE VISITORS INTO PAYING CUSTOMERS THROUGH AMAZON PPC ADVERTISING
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Overall account condition and conclusion
What is the current condition of your account?
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,,On initial conversation about my needs, Lazar has completed an audit of my account which showcased the negatives and positives of my campaigns and steps to improve the campaigns. He clearly explained what works will be carried out on a daily/weekly basis. ”Elastina Trading LTD
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When we started working on this account, our PPC team noticed that many products don’t have separate campaigns so our job was to build this account basically from scratch. Besides, the client already had his own team and workflow so we also needed to adapt to this. However, one of the main challenges escalated in January when lots of client items went out of stock.
Our job was to make sure that all products stay visible on Amazon in spite of different restrictions on this platform. We paused the campaigns which had out of stock items and lowered the bids. Since this is one of the biggest accounts we’ve worked on, we had to adapt to changes fast and to cooperate with clients’ teams so the brand can grow even more. Communication with this client was very efficient since we had a great overview of his requests and worked accordingly. This is why the account continued to grow even during the corona crisis when we monitored the account more often. This included detailed tracking of bids and search terms so we can avoid unnecessary spend during this hectic period.
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