Keep up with the latest PPC news,
trends, tips and tricks for Amazon,
Google and TikTok.
Advertising on TikTok is a one-of-a-kind way to engage with potential customers, share mutual interests, and have them fall in love with your business, thanks to your creatives. Let’s show you one of the strategies you can use to sell on TikTok.
Besides an attacking strategy, a defense strategy is also fundamental. On Amazon, you want to protect your brand and product pages from competitors as much as possible to achieve maximum brand visibility. Keep reading to learn about the benefits of a solid defense strategy and how ASIN defense campaigns can help you achieve your goals.
If you are not advertising on TikTok, now is the time to start. TikTok is continuously improving by bringing new updates to its Business Center. If you can present your brand through creative and entertaining videos, you should begin exploring TikTok Ads.
Before we explain how you can define your audience in Google Ads, it’s important to know where you can find it. You can find your audience if you log into your Google Ads account and go to the Audience Manager in your shared library. That is where Google collects the data about your audience. For now, there are four Google networks where it’s possible to use audience—Search, Display, YouTube, and Gmail. According to Google, “Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. You can select from a wide range of categories, such as fans of sport and travel, people shopping for cars, or specific people that have visited your site.”
Advertising on TikTok is an excellent way to get closer to your audience and present your brand in creative and innovative ways. Due to the TikTok app’s great popularity and over one billion monthly active users, it has never been easier for brands to reach so many people. TikTok Ads gives you various targeting options so you can target the exact demographic you want to see your ads. During the ad group creation procedure, you can choose your targeting audience on TikTok. If you haven’t started advertising on this platform, now is the time!
Many advertisers are working on their Amazon accounts, and while some are using bulk files, others are still adjusting and creating everything manually. It’s important to go through the manual process of each optimization and creation to understand better everything you do. But it can be very time-consuming. While bulk operations might not be very user-friendly, they certainly save you time! To make the Campaign Manager easier to use and more efficient, Amazon has introduced the Bulk operation for Sponsored Products and Sponsored Brands campaigns. Recently, the company improved it by adding bulk support for Sponsored Display campaigns and more features and functions to maximize time-saving and efficiency.
Managing your Ad account on Amazon and having total control of your ads is crucial to succeeding as a business on Amazon. Without Amazon Ads, your chances of growth, profitability, and reaching every seller’s dream are meager, as the odds are not in your favor. Why’s that? Because of many products’ varieties, new competitors keep on appearing daily. We must not forget sellers that already have a sizable community and constantly expand on the Amazon platform. You can admit that the struggle to keep up with the competition is significant and tangible. Most of your competitors are running campaigns and ads as well as you, but are yours profitable? Are you following your targeted ACoS? What are your monthly Amazon PPC costs? Do you know how to reduce them and where to invest more? These questions need to be answered to improve your account and keep your profits at a desired level.
Over two billion people visit the Amazon website every month. Some of them browse, search for info, compare products, and read product reviews, but most are there to buy. According to statistics, Amazon ships over 66,000 orders per hour. Many of those finished orders on Amazon are the product of a simple search result. Are these facts enough to make you think more about how much time you spend writing an Amazon product description?
TikTok LIVE is the place to be for real-time fun, expression, and creativity. On LIVE, you'll discover surprising connections and limitless creative opportunities. It's great for creators on TikTok because it's where they can be themselves. Filters, effects, and camera control are all available, just as in ordinary TikTok videos. However, there are no restrictions on the amount of time you can record when you use TikTok LIVE.