Keep up with the latest PPC news,
trends, tips and tricks for Amazon,
Google and TikTok.

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Everything You Need to Know to Start With Google Ads

May 27, 2022

To have a successful Google Ads advertising strategy and achieve the best possible results, you need to create conditions that allow you to use its full potential.  You want to have lower advertising costs, and if properly used, certain tools can help reduce your CPC. Below are some of the most important criteria that Google considers during positioning and pricing your ads. Plus, some free tools you can use to check your website’s performance.  Keep reading to learn more about them and get a step-by-step guide to start with Google Ads advertising.

How to Read TikTok Metrics Like a Pro

May 20, 2022

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos on any topic. Since its launch, the TikTok social media platform hasn’t stopped growing.  It stands out from other platforms by its unique way of showing fun and entertaining content, and it was recently announced that TikTok was the top app by worldwide downloads in Q1, 2022. In the first quarter of 2021, it had 3.5 billion all-time downloads (Tech Crunch). Since the beginning of 2022, there have been over 175 million TikTok app downloads.  

What Are the Amazon DSP Total Conversion Metrics and How to Use Them

May 13, 2022

Are you familiar with Amazon DSP advertising and reasons to use it for your business? The Amazon platform and marketplaces continuously expand and bring new products, sellers, and users. Therefore, it is becoming more and more difficult for brands to stand out. So, what is the solution?  The Amazon Demand-Side Platform (also known as Amazon DSP) allows you to create more brand awareness and visibility on and off Amazon. There are countless metrics that will approximate and explain every campaign released right through the Amazon DSP platform, but the ones that stand out are the Amazon DSP Total Conversion Metrics. 

The Advantages of Using Helium 10 for Amazon PPC

May 05, 2022

If you’re running an online business, you know how important it is to use the right tools. With so much competition out there, it’s essential to find the tools that can help you stand out from the rest. Some agencies and advertisers use them to improve campaigns and make their work easier and more efficient. 

What We Learned From Amazon's A10 Algorithm Update

Apr 29, 2022

Let's sort out some facts at the beginning. First of all, Amazon had no "official" update of its algorithm from A9 to A10. But recently, many changes to the Amazon algorithm have been noticed, and they force opposite values. A9 had PPC on full power, leading shoppers where sellers wanted them to be. The new Amazon’s A10 algorithm lets customers find their luck by awarding shops with neat and optimized product descriptions with first positions.

How to Use TikTok to Drive Traffic to Your Amazon Store

Apr 21, 2022

TikTok is one of the most authentic social media platforms around, and there are plenty of reasons to start advertising on it. If you are an Amazon seller, external traffic coming from TikTok will help you improve your product page and store and bring new customers. In this article, we will show you exactly how to use TikTok to drive traffic to your Amazon store. 

How to Utilize Negative Targeting

Apr 15, 2022

Have you ever wondered about your Amazon campaigns’ vulnerability? In this blog, we will talk about campaign optimization and negative targeting, and explain how your campaigns are very vulnerable. If you don’t react in time, they will harm your business.  High wasted spend, unprofitable sales followed by high ACoS, low click-through rate, and low conversion rate indicate that your campaigns need your attention! 

The Role of Trustworthy Reviews on Amazon

Apr 08, 2022

Product reviews have always been an essential part of the Amazon experience, and they help customers by easing their shopping decision. But they also help sellers understand what buyers like and how they can improve their products even further. The role of reviews on Amazon is to help with the brand’s reputation, conversion rates, and overall appearance. 

How to Choose A TikTok Objective for Your Business

Apr 01, 2022

One of the most important things to consider before making an ad is what you want to achieve. You need to identify what is your specific business goal.   Today we’ll talk about advertising objectives, why they are a vital part of a marketing strategy, and how to choose the best possible objective for your business on TikTok.