Keep up with the latest PPC news,
trends, tips and tricks for Amazon,
Google and TikTok.

Sellers Alley SA double lined logo

How to Stay Competitive on Amazon With Conversion Rate Optimization

Mar 11, 2022

One of the biggest challenges today for Amazon sellers is to stay competitive on the giant and expanding e-commerce platform. Every retailer is trying to find the best possible way to fight for their spot on the first page of Amazon, and this isn’t achievable without a good advertising strategy. The primary goal of every advertiser is to discover the most relevant keywords that will bring sales with high profitability. In this blog post, you’ll find out one of the ways to choose keywords that can increase your revenue while maximizing profitability.  Keep reading to learn more about conversion rate optimization!

What You Should Know About Amazon PPC Service?

Mar 07, 2022

Find everything you need if you're just starting with Amazon PPC, or figure out if you really need to outsource PPC Expert or Amazon PPC agency!

How to Use Sponsored Display Portfolio Like a Pro

Mar 04, 2022

Organizing your advertising campaigns on Amazon, especially a large number of them, is a challenging task. We are already familiar with using a portfolio to easily manage Sponsored Products and Sponsored Brands campaigns.   But what about the Sponsored Display campaigns? Well, the great news is that they are no longer left out of utilizing this great feature. Since the end of January, using Sponsored Display Portfolio campaign grouping is also possible.

How to Recognize Costly Keywords and ASINs That Will Not Generate Sales

Feb 25, 2022

Before you start a new online business or launch a new product on the Amazon platform, it’s of high importance to create the right strategy so your business can be profitable. Of course, the starting point of each plan includes detailed research, finding new keywords and ASINs that can bring profits, and negation of those that are giving you unnecessary spending without generating sales.  In this article, we will explain which keywords and ASINs are expensive and unprofitable and how to recognize them.  

What is Amazon Purchases Remarketing?

Feb 18, 2022

You probably wonder what Amazon Purchases remarketing is, and you want to learn about its purpose and how to use it properly. In this blog post, we’ll thoroughly explain everything about this ad type, so you can use it for the goals you want to accomplish. Amazon audiences, Views remarketing, and Purchases remarketing are the three Audiences you can target. You can find these ads in Sponsored Display campaigns.

How to start Amazon FBA (Amazon FBA for beginners)

Feb 11, 2022

Fulfillment by Amazon (FBA) is a program where Amazon fulfillment centers handle storing, packing, and shipping orders for your Amazon business. They take care of returns and exchanges as well.  With a flat monthly cost, plus selling fees, you can simply send your products to the Amazon fulfillment centers.  The Amazon team handles the actual shipping, tracking, and customer service experience, allowing you to scale your Amazon business and potentially reach more customers.

Are TikTok Ads Expensive?

Feb 04, 2022

Let’s begin answering this question by covering some of the basic TikTok facts and figures. It will help you understand the costs and profitability of TikTok ads. If you’re wondering why you should advertise on TikTok, here are a few great reasons!

5 Amazon Ads Trends in 2022

Jan 28, 2022

As online sales grow exponentially, 2022 will be a BIG year for Amazon and sellers present on the platform. Amazon will do everything it takes to continue growing and stay the world’s top-ranked eCommerce website. You should remain one step ahead of competitors and prepare yourself for the upcoming Amazon Ads trends. There are pretty interesting things here that you can leverage to grow your brand and sales. 

A Complete Overview of Brand Analytics on Amazon

Jan 21, 2022

Selling on Amazon has been in rapid expansion in the last few years. Numerous features have been added to improve your advertising strategy and provide more precise and important data to maximize your sales. Alongside new features in PPC optimization, Amazon offers various useful reports for registered brands and brand owners. They can reveal helpful information about your product’s position, competition, and the type of customers that encounter and interact with your brand. Keep reading to learn what you can find within Brand Analytics reports.