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Amazon PPC - Case Study
Beauty industry client

Amazon PPC
Case Study

Beauty
industry
client

woman in a bathrobe with facemask and sunglasses
woman in a bathrobe with facemask and sunglasses

DESCRIPTION

A beauty industry client, wanted to scale up ad sales and increase total sales. They wanted sable and consistent growth while keeping ACoS, TACoS, and other profitability metrics under control. In addition, creating an entire campaign structure for over 200 active ASINs was a significant undertaking.

Rubic's cube

Solution

 Highlight  superior quality

 Highlight 
superior quality

Our main competitors had lower product prices but incomparably lower product quality and average rating scores.
Standing out from competitors was accomplished by creating dozens of campaigns for key product in the beauty industry.

Alongside these campaigns, we started pushing top-selling products' rankings. We created Push campaigns for top-selling products, which improved rankings and visibility.

We built a complete Amazon Ads campaign structure for all active ASINs in the account. Afterward, we created Sponsored Display campaigns, Video, and Sponsored Brands Custom Image ads, covering the following stages:

Our main competitors
had lower product prices
but incomparably lower
product quality and average rating scores.
Standing out from competitors was accomplished by creating dozens of campaigns for key product in the beauty industry.

Alongside these campaigns, we started pushing top-selling products' rankings. We created Push campaigns for top-selling products, which improved rankings and visibility.

We built a complete Amazon Ads campaign structure for all active ASINs in the account. Afterward, we created Sponsored Display campaigns, Video, and Sponsored Brands Custom Image ads, covering the following stages:

Rubic's cube
5 black arrows pointing down

3

girl doing karate
  • UNLOCKING a full-funnel strategy

We coupled Sponsored ads campaigns like Sponsored Brands video and Sponsored Display to help our client reach new-to-brand customers-those who hadn't purchased from them in the past 365 days.

1

  • CATCHING key placements in search queries for relevant keywords

Simultaneously, Sponsored Products Manual, Sponsored Brands, and Video campaigns were created. Top converting keywords were harvested in all campaigns. Highly relevant search queries that convert the most were given the following position for our client's products - Sponsored Brands headline ad, Sponsored Products ad, organic position, video position, and Amazon Choice badge. This is our approach for all active products in the amazon.

2

  • ATTACKING competitors

With the client's help, we identified the key competitors to attack. First, Sponsored Products offense campaigns were launched, followed by Sponsored Display. We carefully analyzed all competitors' products to avoid spending loss from the very beginning. In the last stage, video product targeting campaigns were created for catching sales on top converting keywords for competitors.

3

  • UNLOCKING a full-funnel strategy

We coupled Sponsored ads campaigns like Sponsored Brands video and Sponsored Display to help our client reach new-to-brand customers-those who hadn't purchased from them in the past 365 days.

girl doing karate

Results

January 2020 vs. January 2022

The conversion rate went from 17.9% in January 2020 to 28.9% in January 2022. This meant higher relevancy and a bigger ratio of PPC orders to clicks. The peak conversion rate reached 34.1%, which was in December 2021 under Sellers Alley.

Monthly Ad Sales increased by 658%, while Total Revenue jumped by 584%.

The average monthly number of orders jumped by 6.7 times, acording to the data in the Amazon Ads platform.

The average account ACoS was 33%. ACoS was almost unchanged during the analyzed period - incrreasing by only 1.3% in January 2022 compared to January 2020. Account scaling had no significant effect on the profitability of ads.

The record-breaking month was December 2021, at the end of Q4.

Total Revenue exceeded $2,4M, while ad sales hit $1.2M. December scaled up by 33%, both in terms of Ad Sales and Total Sales.

growth chart
chart

Download the
Case Studies Collection

which includes this report in greater detail.

TESTIMONIALS

Aleman R.
(AMZ PPC)

Hello, my name is Aleman, and I manage multiple six-figure Amazon Brands. We've been working with Sellers Alley for the past two years now. We had many other collaborations in the past, but this is by far the best one we've ever had. Working with them is very professional and easy at the same time, and in my opinion, they are your go-to if you are looking to increase the performance of your Amazon PPC. But wait, there's more. These guys are doing all kinds of cool stuff, like Google Ads, which is huge for your Amazon business, and they even do TikTok ads, which is crazy! I highly recommend Sellers Alley if you want to forget about your PPC headaches and start advertising for your brand with top-tier PPC Experts. Sit back, relax, and see how your PPC works for you.

Tony Wilson
(AMZ PPC) 

 It’s been great working with the Sellers Alley team. I tried to do PPC myself to start with, but it cost me a lot of money. As soon as Sellers Alley got involved, my ACOS reduced in a matter of weeks. They are effectively paying for themselves. 

Christa V.
(AMZ PPC) 

My experience with Sellers Alley has been amazing. I am so glad to have this incredible team on my side. Campaigns are constantly being created and optimized, ACOS lowered, and now I am ranking for new keywords and gaining so many organic sales as a result. Having such an important part of my business offloaded to this professional and organized team has allowed me to grow my brand with confidence. They are all so highly skilled, and communication has been excellent. I couldn't be happier. Highly recommend Sellers Alley. This team will surpass all of your expectations! 

Charles Rosenstein,
Ubiquitous Company
(Amazon DSP)  

Sellers Alley provided the best advertising experience for DSP possible. We first used an Amazon advertising account specialist to manage our DSP with very poor results. When we switched to having our DSP managed by Sellers Alley, we not only started breaking even, but our sales significantly increased. All this with a very fun team to work with at Sellers Alley. I highly recommend the team to anyone looking to start or improve their DSP advertising campaigns and or PPC management.  

V. B., 7 - figure seller
(AMZ PPC)

I’d like to thank Sellers Alley for their amazing service! My firm has been struggling with Amazon PPC for a long time, and since we started working with Sellers Alley, our numbers have improved dramatically. Our PPC went down from 34% to 17%. We highly recommend Sellers Alley to any business that needs leverage and actual results. 

J. S.
(AMZ PPC) 

We used to spend countless hours working on hundreds of different campaigns. You got that feeling that your campaigns were better but never fully optimized. Hiring Sellers Alley has been a huge help. We have been able to unload all of our PPC management for both our own accounts and client accounts. It has freed up our time and improved our overall ACoS. With the complexity of PPC on Amazon these days, there is no way to perform as well as a team that is doing it all day long. 

Elastina Trading LTD
(AMZ PPC) 

Upon payment of the services, I was added to a Slack group for easy communication and team updates. The work began immediately, and over the next few weeks, I saw my campaigns’ ACoS decrease, my sales increase, and my products being defended against competitors. Overall I am very happy with the services, communications, and reports being sent to me on a weekly basis with proof that campaigns are being optimized and are working well. I would strongly advise using Sellers Alley services to manage your campaigns and see the difference that they make for your business.